With more than 30 years of experience working with enterprises in base of the pyramid (BoP) markets, London has established himself as a pre-imminent thought leader who focuses on creating businesses that are sustainable at scale and truly generate net-positive impacts. His work has taken him to over 95 countries across the globe, and he has advised dozens of leadership teams in the corporate, non-profit, and development sectors. He emphasizes actionable strategies leading to enhanced business performance in one of the most opportunity-rich, yet demanding and challenging, market environments in the world.
As a scholar, London’s unique combination of knowledge, experiences, and capabilities has enabled him to effectively bridge rigorous research with practical action. London has published two books on BoP business strategies and a number of well-read articles in the Harvard Business Review, Stanford Social Innovation Review, and other top journals on developing sustainable and scalable enterprises for BoP markets.
As a professor, London has received awards for his teaching as well as for developing innovative case studies, simulations, and other teaching materials. Over the past 20 years, he has taught graduate and undergraduate students at the Ross School of Business at the University of Michigan and the Kenan-Flagler Business School at the University of North Carolina. His teaching materials have been used in classrooms across the U.S., Europe, Africa, Asia, and Latin America, including more than half of the top 25 business schools.
London also offers executive training and advice to BoP business leaders and their partners. His clients come from a wide variety of sectors including healthcare, pharmaceutical, technology, housing, retail/fast moving consumer goods, energy, financial services, packaging/distribution, and agriculture.
Prior to coming to the University of Michigan, London was on the faculty at the University of North Carolina. He has a Doctorate degree in strategic management from the University of North Carolina at Chapel Hill, an MBA from the Peter Drucker School of Management at Claremont Graduate University and a Bachelor’s degree in mechanical engineering from Lehigh University. In addition, London has held senior management positions in the private, non-profit, and development sectors in Africa, Asia, and the U.S.
View London's full CV here